Perform for Golf

I. Colors

The color palette is a modern approach to the classic and well-known visual motifs with golf. Perform for Golf focuses on quality, innovation, and improved performance. In order to fit their ideal vision of their brand, creating the palette had to feature colors that were appealing and complementary to each other, allowing certain shades to shine the most. The dark green was chosen to represent the well-known abundance of grass in the sport, while the bright green was chosen to represent speed and energy. Perform for Golf is the most technologically-advanced golf performance hub in the Bay Area and the selection of these colors is a response to the modern innovation taking place. Using an earth-tone palette allows Perform for Golf to not only take on this representation of golf, but also standout against competitors.

II. Logo

The logo is a recreation of the golf  hole and flag, incorporating the brand’s “P” as the flag. Within the “P” is the golf ball’s dimples  

The logo is the letter P in the brand’s typeface called Poppins. Within the letter P are dimples from a standard golf ball to reinforce the golf motifs. The form of the P is recreated as a golf hole and flag due to the mount below the letter. The logo is encircled which allows for brand standardizing.

III. Applications