Innovation Hive Branding

I. Colors

Since the project was initiated under the University of San Francisco’s Engineering Department and would sit within campus, the branding system had to follow the USF Branding Guidelines. Under this, I developed a system meant to encourage creativity and hands-on participation, crafting a color palette of the secondary colors.  

An interesting challenge in curating the color palette was its accessibility. With one of the project coordinators having color blindness, it was helpdul to hear critical feedback and gain the support. Although this color palette fit the USFCA Brand Guidelines, the primary blue shade had to change due to its conflicts with other colors. With permission moving forward, the shade of blue chosen was used for Hive design.