Branding Case Studies


Cacao Cosechas

I. Colors

Beige was chosen as a background to these bright colors to imitate craft paper and allow these bright colors to stand out on their own. The beige and use of craft paper is also reminiscent of the craftsmanship of harvesting.
The 3 primary colors were chosen from prominent colors from their respective colors:
The pink was chosen for Mexico from its strong presence used in traditional clothing, such as, serapes and is used in the craft art and fine art of traditional Mexican culture.
The violet was chosen for India from its association with the divine in Hinduism and the cultural significance of the Neelakurinji flower.
The blue was chosen for Morocco because of its abundance in architecture, specifically the city of Chefchaouen, also known as the “Blue City.”



 Cacao Cosechas Color Palette


II. Logo
The logo is a repitition of the letter ‘C’ in the font Mon Nicolette Toscane Regular, which is also the same font used for the lockup logo. This font was chosen to reflect the ornate and decorative details in the surrounding areas of the chocolate bars.


II. Applications